COURSE DESCRIPTION:

Management and operation of the marketing activities of the firm. Managerial analysis of the marketing environment, selection of target markets and marketing strategy design, implementation and control.

COURSE PREREQUISITE: A bachelor's degree is the minimum requirement for admission to this course of study. 

COURSE DELIVERY: This course shall be delivered completely through online interaction via the Internet or other acceptable distance learning medium(s). Due to this being a non-traditional program, traditional classroom residency is not required. Therefore, you are expected to independently read and analyze the subject matter with me performing the roles of an advisor and mentor.